Auto insurance companies are striving to get the attention of potential customers. There are many choices available today and one in particular, Geico, has adopted a particular image to draw the attention of prospective customers – a friendly talking gecko. Car insurance buyers want to feel that the company they are dealing with is on their side, and there are ways to find one that makes customers feel comfortable.

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If you are considering Geico for your insurance needs, that’s not a bad place to start. As the cute gecko spokes-animal will tell you, they insure lots of drivers and have a pretty good reputation. Just be sure that you know all your option before buying gecko car insurance.

Why Gecko Car Insurance Ads Work

The gecko used in car insurance ads on television for Geico Car Insurance works because the small green lizard with the pleasant voice immediately grabs the viewer’s attention. Not only are we curious about the animal, which is attractive because of its bright green color and large eyes, but we know that having one speak is an unusual event.

Since it is unusual, we will stop for a moment to hear the message. When the message is delivered, we find out that spending a short time (15 minutes) to get a quote for car insurance coverage could save us a considerable amount of money on the cost of coverage.

This concept satisfies the WIIFM (What’s In It For Me) portion of our collective minds. Geico is presenting itself as a friendly car insurance company that can save its customers money.

Gecko Car Insurance and Customer Service

If your goal is to find an auto insurance provider that you will feel comfortable dealing with, start your search for coverage by visiting a few web sites. You can get a feel for the company culture by reading the information posted there. Then:

• You can also run a search for a specific company name online to see if it is being discussed on any online forums. Keep in mind that a disgruntled former customer is much more likely to talk about the company publicly than someone who has been dealing a particular insurer for years and has been satisfied with the experience.
• Don’t hesitate to pick up the phone to ask questions if you can’t find the information you are looking for on the company web site. Part of choosing a car insurance company should involve finding out how well the company treats its customers and whether reporting claims is an easy process.
• Ideally, you want to find a company that offers its customers the option of reporting claims on a 24/7 basis and that commits to having an adjuster assigned to the file promptly. Once the adjuster has been given the file, getting the claim settled should be completed quickly in most cases. Don’t hesitate to ask how long it takes the company to resolve a claim, on average.

Gecko Car Insurance and Shopping Around

All car insurance companies are free to set their own rates for coverage, even the one that has a mascot that is a green gecko. Car insurance customers should compare rates from several providers before deciding where to buy their coverage. The pricing offered from different providers for the same type and level of coverage can vary greatly.

Even if you have been with the same car insurance company for years, you may be pleasantly surprised to find out what another provider can offer you. Prices vary because each company uses its own criteria to determine how much to charge its customers for coverage. They may all consider the same types of information when determining risk, but that doesn’t mean that each company gives the same weight to all factors on the list.

When a car insurance company is considering the level of risk that you present, it will look at your driving record, your age, gender and marital status. The make and model of your vehicle and where you live are also factored in. Some companies also consider your credit rating when determining pricing for a policy, but not all of them do so.

Once you have quotes from a number of insurance companies in hand, you can compare them to make sure they are all quoting for the same amount of protection and that the policy deductibles are the same. You will want to be sure that you are choosing a company that can provide the level of protection you need and that will treat you well if you ever need to make a claim against your policy. If gecko car insurance isn’t the right company for you, there are many other options available.

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