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PURE has an A- rating from A.M. Best which is an excellent rating. This is rare for a company that is only four years old. However, PURE does not offer car insurance.
PURE started in Florida in response to the devastating hurricane seasons in 2006 that left many people homeless due to inadequate flood and hurricane coverage on their homes. They have since expanded to offer, not only homeowners insurance but, private fleet insurance, watercraft insurance, jewelry and art insurance, and personal excess liability insurance. Their homeowners insurance options are only for high value homes.
PURE is a different type of insurance company in that it requires its policy holders to contribute surplus capital to the company during the first five years as a customer creating a personal stake in the company’s success. PURE then invests the surplus capital of its customers resulting in financial growth and return for the insured. Though return is not guaranteed, surplus contributions keep premiums low and when returns are gained they are deposited into the insured’s Subscribers Savings Account.
Because of the type of insurance offered, PURE is very selective in whom it approves for insurance. They have a list of eligibility requirements including income standards, asset amounts, and successful family history. PURE insurance is available in:
- New York
- New Jersey
- South Carolina
Drivers seeking auto coverage should utilize a car insurance comparison tool and then seek insurance company reviews on those providers whose policies interest them.
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