“Flo” in the Progressive Car Insurance commercials

Actress Stephanie Courtney has been portraying "Flo," the Progressive car insurance girl, in commercials since 2007. Progressive has an A+ financial rating from AM Best.

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A former insurance producer, Laura understands that education is key when it comes to buying insurance. She has happily dedicated many hours to helping her clients understand how the insurance marketplace works so they can find the best car, home, and life insurance products for their needs.

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Joel Ohman is the CEO of a private equity backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Jo...

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Reviewed by Joel Ohman
Founder & CFP® Joel Ohman

UPDATED: May 4, 2022

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Here's what you need to know...

In addition to car insurance, Progressive offers coverage for:

  • Boat
  • Commercial auto
  • Motorcycle
  • RV
  • Snowmobile
  • Truck
  • Homeowners

Wondering who the girl that plays “Flo” in the Progressive car insurance commercial is? Lots of different companies have spokespersons that help deliver a message, but not all of them become memorable.

Flo, the Progressive commercial girl, has become one of the most memorable characters captivating people nationwide. Flo, the often loved but sometimes hated Progressive Superstore cashier, is portrayed by Stephanie Courtney.

Courtney has been an actress for well over 20 years; but, it is only more recently that she began her career as the perky Progressive car insurance girl. Flo has become the Progressive spokesperson and has done an amazing job!

To compare quotes from top companies like Progressive side by side with many competing companies simply enter your zip code above to start comparing car insurance!

Who is Stephanie Courtney, the actress?

So now we can answer the question, “Who is Flo?” Stephanie Courtney is an actress who was born on February 8th, 1970, in Stony Point, New York. She began her acting career in the first grade and fell in love with it immediately. She has an English degree from Binghamton University. She is a wife and mother as well.

Her sister, Jennifer Courtney, is also an actress. On November 25, 2008, Stephanie Courtney married Scott Kolanach, who is the lighting director for The Groundlings.

The Groundlings is a Los Angeles improv theater where Courtney is the main company member. Courtney still performs improv at The Groundlings, but she originally started doing stand-up up in New York.

After graduating from the Neighborhood Playhouse in New York City and doing mostly free theater, Courtney moved to Los Angeles where there were more acting opportunities.

It only took six months of stand-up comedy before she was discovered by her current manager.

Her first movie role was that of Kate in “Sweet Bird of You” in 1988. In that same year, she appeared in the television show “Mr. Show with Bob and David.” In 2000, Courtney’s television career started to gain momentum and by 2003 she was making more feature films.

In 2007 she played Gayla in “The Heartbreak Kid” along with Ben Stiller. You may have seen her in big television hits such as “Angel,” “Everybody Loves Raymond,” “ER,” and “Without a Trace.” Her latest movie was in 2009, where she played Karen Balsac in “Coco Lipshitz: Behind the Laughter”. Most recently, Courtney appeared on Jay Leno.

In total, she has had more than sixty movie and television appearances, which does not include all of her commercials or live shows.

Courtney was awarded the Copper Wing Award in 2003 for Best Ensemble Acting. She shared the award with her co-stars of “Melvin Goes to Dinner.”

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Who is Flo, the Progressive spokesperson?

The character of Flo, the Progressive insurance marketing icon, was born sometime in 2007 and is played by Stephanie Courtney on a series of television commercials for Progressive.

Flo’s role is that of a cashier selling Progressive in a bright, white retail store. Capturing the attention of viewers everywhere, Progressive was happy to sign another contract for a series of commercials with Courtney back in 2008 and then again in 2009.

After two hours of getting her hair teased and her makeup applied, Courtney is transformed into her character of Flo.

Although the Progressive girl is a scripted character, Courtney is allowed to add some improvisation to the role, letting the silly side of the actress spill onscreen a bit.

It seems the big debate about Flo is WHY she is so appealing. She has been described as cute, perky, comical, and sexy in a naughty schoolgirl way. She has also been blasted as dumb and annoying.

However, statistically, the latter group is in the very low numbers and most people are quite fascinated with her.

The debate is mostly what makes Flo so attractive and likable. Some attribute it to her appearance, with the retro look and stark contrasts. Others think her bubbly personality is charming enough to be appealing.

Perhaps the combination of the two is what makes her a growing sensation on the media. Whatever the reason is, the majority of people are mesmerized and want to see more of her. Is Flo from Progressive hot? Of course! Saving money on is always hot, right?

Progressive has done all that they can to capitalize on the sudden fame of their spokesperson. They even have a “Dress Like Flo” section of their website, which, honestly is a little ridiculous, but, hey, whatever teases your big hair.

But, there is no doubt that Flo from Progressive has become very, very popular she even has over 5 million likes on her (Progressive official) Facebook page!

What are Flo’s television commercials?

Stephanie Courtney is the current spokesperson for Progressive and can be seen on the Progressive car ads both on television and the internet.

In her character role, Courtney plays Flo, a cashier that works in a Progressive insurance retail store. With her outgoing personality, she is also known as the Progressive girl!

While most of the commercials with Flo are behind the cash register or in the store, there is also one that takes Flo on the road. One Progressive commercial features Flo on a motorcycle, selling Progressive as the number one motorcycle coverage company.

Other “in-store” commercials also stress that in addition to motorcycle insurance, Progressive offers boat insurance and homeowners insurance.

Although Courtney’s commercials featuring Flo are delivered with comical intent, the underlying slogan for Progressive is, “Caring for you and your loved ones.”

Other selling points include shopping less and saving more, saving more while getting more, shopping on your terms, freedom to name your price, free quotes, savings that everyone can enjoy, easy to use, great deals, and multiple discounts.

Hopefully, this helped in answering the question, “Who is the progressive girl?”

What should you know about Progressive insurance?

Because it can’t all be about Flo can it? Are you actually interested in saving some money on your car insurance or just looking at pictures of Flo online all day? Oh, you…what?

Sigh. Anyway, take a few minutes to compare rates from many different companies, not just Progressive don’t worry we won’t tell Flo and see how much you might be able to save.

Progressive has been selling insurance since 1937.

In addition to car insurance, they also sell coverage for boats, commercial autos, motorcycles, RV’s, snowmobile, and trucks.

In 2008, Progressive launched their Name Your Price® plan, letting people set their insurance budget and customizing an insurance package to meet that price.

The plan takes into consideration various coverage options along with limits and deductibles to offer a policy suited to a price that is affordable for you.

Once a ballpark range is determined, a sliding scale is used to help custom tailor the package for the client. In addition, Progressive offers MyRate(SM), which was also introduced in 2008.

MyRate(SM) is an optional plan that offers customized rates to drivers based on their driver safety, rewarding drivers who drive safely with lower rates and less expensive car insurance.

Innovative, Progressive has added Segway insurance to their product line, ensuring you and your Segway HT. A Segway HT can go up to 12.5 miles per hour and is very cost effective, taking up no more room than the width of an average person.

The batteries are rechargeable and a nickel of energy cost will get you two hours of use.

It is a novel form of alternative transportation and Progressive offers novel insurance for it. The only states where Progressive does not offer Segway HT insurance is in Massachusetts and Washington, D.C.

Whether you are looking for Segway insurance, auto insurance, or other insurance, you can get a free quote online now by simply following the steps on this site.

You can easily compare multiple companies with our free comparison quote tool below! Just enter your zip code and start comparing today!


  1. https://www.progressive.com/boat/
  2. https://www.progressive.com/rv/
  3. https://www.imdb.com/name/nm0183960/
  4. https://www.progressive.com/dresslikeflo/
  5. https://www.progressive.com/auto/name-your-price/
  6. https://www.progressive.com/segway/

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