4 Cool Facts About Snips Privacy-Focused Voice Assistant for Cars

Snips Voice Assistance for cars (1) does not require a data connection, (2) is focused on data privacy, (3) is customizable, and (4) has good processing power. Snips voice recognition is excellent and Snips voice control is generally as accurate as it's competitors.

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Joel Ohman is the CEO of a private equity backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Jo...

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Reviewed by Joel Ohman
Founder & CFP®

UPDATED: Sep 15, 2020

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Here's what you need to know...

  • Snips voice assistant does not require an internet connection
  • It functions in a variety of devices, which include car navigational systems to your Roomba
  • Snips voice assistant is currently tri-lingual and available in German, French, and English

The Parisian startup Snips announced the release of a voice assistant, which can be used in your car, your home, and other devices.

Their solution differs from other types of voice recognition assistants. Unlike Google Home and Amazon Echo who rely on the cloud to process queries and generate responses, Snips VA can operate on a single device and doesn’t require an internet connection.

Snips’ innovative software stack includes

  • A wake keyword (Hey Snips)
  • A speech recognition system
  • A language understanding module

So how can Snips embed all of the required code for a voice assistant onto a single device? They wrote it using Rust programming language. Rust offers high performance with low memory overhead, which allows installation in a variety of devices with limited processing power and memory.

Hopefully, innovation in the personal assistant industry for vehicles can help lower the amount of distracted driving.

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4 Amazing Facts About Snips Voice Assistant

Snips lets you create a personalized voice assistant that can run locally and has several key benefits. Let’s review four:

#1 – No Internet Required

Snips allow you to set a destination and launch navigation without ever sending your data over the web. It may seem self-limiting but for navigational purposes, it comes in handy when you’re driving and don’t an internet connection.

#2 – Privacy-Focused

Unlike other voice assistants, you don’t send or receive data on online. Snips’ goal is to make it as secure as possible, thus reducing the threat of hackers. Removing the need for data exchange is the first step.

#3 – Customizable

Designed to be built upon, Snips is customizable, so you can build on its tech to meet your specific needs. For example, you can change the wake word. Some customization option may cost extra.

#4 – Power

Even though it’s a small device it’s got power. It has an ARM processor which also is used in Raspberry Pi3 computers. This means it can complete tasks like transcribing your voice into text on the device itself.

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What does the future hold?

Since Snips has made their voice assistant tri-lingual, which includes English, German, and of course, French, it will be interesting to see where Snips VA pops up. From running your vacuum to helping you navigate your car, Snips may be the new face of voice recognition we’ve been waiting for.

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