Zaneta Wood, Ed.S. has over 15 years of experience in research and technical writing bringing a keen understanding of data analysis and information synthesis to reach a wide variety of audiences. She studied adult education and instructional technology at Appalachian State University as well as technical and professional communication at East Carolina University. Zaneta has prepared technical p...

Full Bio →

Written by

Joel Ohman is the CEO of a private equity backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Jo...

Full Bio →

Reviewed by Joel Ohman
Founder & CFP®

UPDATED: May 18, 2020

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We partner with top insurance providers. This doesn’t influence our content. Our opinions are our own.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

Here's what you need to know...

  • Women make up more than 50 percent of the car-buying market
  • The majority of women feel uncomfortable when shopping at car dealerships
  • The companies in this report have been ranked by their vehicle purchasing experience


Women have spoken and the results are in with the semi-annual 2010 report released by Women-Drivers.com.

The report reveals the top auto brands as rated by women’s dealership reviews.

Looking for insurance coverage? Enter your ZIP code to find coverage options from multiple companies today.

Tracking women’s experiences browsing and purchasing at car dealerships will help women make even better-informed decisions when buying their next vehicle.

Table of Contents

Women Drivers and the Car-Buying Market

The purchasing power at car dealerships is changing, and female drivers find themselves on a learning curve when it comes to the experience of buying a vehicle.

Research shows that women drivers account for 54% of new car purchases, but that 45% of them feel apprehensive and 34% are intimidated when shopping at new car dealerships.

Providing a solution for the need of better-informed vehicle purchasing, the timely and free consumer review website Women-Drivers.com connects women to car dealerships showcasing dealers in a specific zip code with the highest scores based on women’s browsing and purchasing experience.

This much-needed resource informs and empowers women with the often uncomfortable experience of negotiating the purchase of their own car.

It’s insightful and surprising to learn which brands made the cut nationally, and knowing who the best-rated brands are can help in future buying decisions.

Below are the top 5 WSI® (Women’s Satisfaction Index) scores in the report that include the categories of Browsing and Purchasing.

Free Car Insurance Comparison

Enter your ZIP code below to view companies that have cheap car insurance rates.

 Secured with SHA-256 Encryption

Free Car Insurance Comparison

Enter your ZIP code below to view companies that have cheap car insurance rates.

 Secured with SHA-256 Encryption

The Top 5 Brands for BROWSING Experiences at Dealerships

Studies show that when shopping for a new vehicle, more than half of women buyers visit three or more dealerships. So, where do they have the best experiences?

Mercedes dealers scored the highest, with a WSI® of 4.52 (out of 5.0) among women customers who went into the dealership but did not purchase that day.

The average WSI® score for all brands in this category was 3.72.

These top brands ranked consistently high with women customers who were very satisfied and felt treated respectfully and fairly.

  1. Mercedes: 4.52
  2. Mazda: 4.15
  3. Nissan: 4.09
  4. KIA: 4.07
  5. Jeep: 4.03

The Top 5 Brands for PURCHASING Experiences at Dealerships

After the browsing is done, the rubber meets the road with a financial commitment.

With women now accounting for over half of all car purchases, which Certified Women-Drivers Friendly™ dealerships topped the ratings?

Mercedes and Dodge dealers received the highest WSI® ranking among women buyers with a 4.83 (out of 5.0) score for purchasing a vehicle.

The average WSI® score for all brands in this category was 4.27.

These top brands ranked consistently high with women customers who were very satisfied with the way they were treated by the sales person, their test drive, and the pricing and process of buying the car.

  1. Mercedes and Dodge: 4.83
  2. Lexus: 4.78
  3. Chrysler: 4.64
  4. KIA: 4.62
  5. Jeep: 4.45

Before You Purchase Your Next Vehicle

If it’s time to buy your next car, you’re wise to take the well-researched approach rather than viewing it as an awkward chore to get through as quickly as possible.

Studies show that when a woman has a “must get this car today” or “let’s get this over with” mindset and doesn’t negotiate, she pays $1,353 more than her male counterpart.

That amount can balloon to an estimated $3,000 over the life of an auto loan. That is a lot of money!

With resources like Women-Drivers.com to assist the process, there’s more help on your side than ever before so you can make an informed choice that’s best for you and your family.

Research the car make and model, and if it’s used, get a Vehicle History Report.

Just like it is smart to shop around for car insurance it is just as smart to shop around for the best car so be sure to do your homework!

When it comes to negotiating, this site provides plenty of strategies and education to kick-start your confidence.

And with approximately 19,000 dealerships throughout the country, you can be certain that you’ll be treated fairly and with respect when stepping onto the car lot.

Try our free quote tool today to compare rates from multiple car insurance providers!

Author Bio: The above guide to finding the best women’s car comes from Anne Fleming, Car Buying Advocate and President of Women-Drivers.com who once hesitated to engage at the dealership when buying a new car or having her car serviced.

She created Women-Drivers.com as a safe space where women review their experience at car dealers and connect with Certified Women-Friendly Dealers.

This pioneering resource is meeting the demand for empowering women to have respectful and fair experiences at car dealerships across America each and every time.

With the growing vehicle purchasing power of women, this one-stop site is filled with helpful articles, a Her & His Car Review section, and tips to demystify the buying experience (also note the original guide here).