The Cost of Driving Like a Tech Elite

Want to drive like a tech elite? Some of the wealthiest people pay more than $400/mo. for car insurance on luxury vehicles. Enter your ZIP below, compare rates, and save today.

Zaneta Wood, Ed.S. has over 15 years of experience in research and technical writing bringing a keen understanding of data analysis and information synthesis to reach a wide variety of audiences. She studied adult education and instructional technology at Appalachian State University as well as technical and professional communication at East Carolina University. Zaneta has prepared technical p...

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Joel Ohman is the CEO of a private equity backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Jo...

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Reviewed by Joel Ohman
Founder & CFP®

UPDATED: Sep 15, 2020

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Here's what you need to know...

The word technology combines the Greek words technē (art, craft) and logos (word, speech) and means “discourse on the arts, both fine and applied” and first appeared in the English language back in the seventeenth century.

In our modern day, we are surrounded by technology . . . from self-driving cars to refrigerators that write grocery lists for us. Once spoiled by these intelligent devices, we soon forget there was a life without them.

By the middle of the 20th century, technology had greatly evolved and gained a new definition: “the means or activity by which man seeks to change or manipulate his environment.”

The tech advancements of today determine the job opportunities and way of life for tomorrow.

The technological revolution, coined “The Fourth Industrial Revolution,” is changing our world at an exponential rate and capacity.


This countdown of our nation’s top tech elites is based on their current net worth.

The annual insurance costs were found by averaging five auto insurance quotes from top providers for each of the 18 elites on our list. The quotes were derived using the following details for each individual:

  • Current Age
  • Gender
  • Marital Status
  • Primary Home Address
  • Profession/Title
  • Primary Vehicle Driven

Tech on the Road

We are going to focus on what we know best — their cars.

But first, we want to point out some common denominators these tech elites share with you when it comes to car insurance.

Car insurance companies use the same specific details to determine policy rates no matter how rich and famous their potential customers are.

Factors Affecting Everyone’s Car Insurance Rates

18 Tech Leaders in America and Their Cars

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There are countless brilliant minds who have dedicated their lives to make these technological advancements possible.

Have you ever wanted to know more about the innovators behind this life-changing revolution? Would you like to walk in their expensive shoes for a day? Well, today we will give you a window to glance into the life of the biggest Tech Elites in our society.

The factors that determine our car insurance costs might be on a very short list of things we have in common with the Tech Elites in this countdown . . . but it’s a start!

#18 – Steve Wozniak

Steve Wozniak

Position: Co-Founder of Apple
Net Worth: $100,000,000
Age: 67
Marital Status: Married
Main Residence: Los Gatos, California
Primary Vehicle: 2017 Tesla Model S P100D
Annual Insurance: $426.45

Other vehicles in Woz’ past/present car collection:

  • 2017 Chevy Bolt EV
  • Tesla Model X
  • Tesla S550
  • 2010 Toyota Prius
  • Hummer H1
  • Datson 350Z
  • Datson 280ZX

#17 – Tim Cook

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Position: CEO of Apple
Net Worth: $625,000,000
Age: 56
Marital Status: Single
Main Residence: Palo Alto, California
Primary Vehicle: 2014 BMW 535D
Annual Insurance: $411.12

Tim’s first sports car was a used Porsche Boxster.

“In contrast to Ive’s somewhat flamboyant garage, Apple’s chief executive keeps it low key with a BMW 5 Series.” – Apple Insider

#16 – Jack Dorsey

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Position: CEO of Twitter and Square
Net Worth: $2,100,000,000
Age: 40
Marital Status: Single
Main Residence: San Francisco, California
Primary Vehicle: 2011 BMW 3 Series
Annual Insurance: $453.01

At only 30 years old, Jack became the CEO of Twitter. He is one of the youngest billionaires in the world. He didn’t purchase his first car, the BMW M3, until he was in his mid 30s.

“Dorsey does not often flaunt his billions and reportedly even takes the bus to work. He told the New Yorker he uses the commute to do market research” – Business Insider

#15 – Peter Thiel

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Position: Chairman of Palantir and Co-Founder of PayPal
Net Worth: $2,600,000,000
Age: 49
Marital Status: Single
Main Residence: San Francisco, California
Primary Vehicle: Mercedes-Benz SL500
Annual Insurance: $464.11

“Featuring a unique blend of beauty, smoothness, safety and power, SL500 is considered one of the finest automobiles ever made.” – Born Rich

It’s fitting Thiel drives a German-engineered vehicle considering he was born in Frankfurt, Germany.

#14 – Evan Spiegel

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Position: Co-Founder of Snap
Net Worth: $3,100,000,000
Age: 27
Marital Status: Married
Main Residence: Los Angeles, California
Primary Vehicle: 2015 Ferrari 458 Spider
Annual Insurance: $1,228.47

Other vehicles in Evan’s past/present car collection:

  • Cadillac Escalade
  • BMW 550i

He might be a tech genius, but he also has a passion for cars. At age 17 Spiegel wrote in a letter to his parents, “Cars bring me sheer joy.”

“I’ve been obsessed with Ferrari since before I can remember.” – Evan Spiegel

Luckily for him, he wasn’t very old before he could (quite easily) afford his all-time favorite. In both 2015 and 2016, Evan was named the youngest self-made billionaire in the world.

#13 – Reid Hoffman

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Position: Co-Founder of LinkedIn and PayPal
Net Worth: $3,200,000,000
Age: 50
Marital Status: Married
Main Residence: Palo Alto, California
Primary Vehicle: 2002 Metallic Green Acura
Annual Insurance: $436.24

In 2002, after becoming a multimillionaire thanks to his work with PayPal, Reid decided to invest his newfound riches in one of the first solar panel companies, Nanosolar, rather than a fancy vehicle.

“I started to think about the value of money…would I rather invest in a luxury car or make a play in changing the world?” – Reid Hoffman

Nanosolar soon became a multibillion-dollar enterprise.

#12 – Gabe Newell

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Position: Co-Founder of Valve
Net Worth: $5,500,000,000
Age: 54
Marital Status: Married
Main Residence: Long Beach, California
Primary Vehicle: 2014 Porsche Cayman
Annual Insurance: $732.53

Gabe answered questions from fans about his car on Reddit. He wrote that his Cayman is a bit odd with a 911 engine.

“It has the X51 powerkit, and some other mods, so it gets ~420 bhp at the wheels according to the dyno. It’s a fun track car while still being well behaved in stop-and-go I90 traffic.”

Other vehicles in Gabe’s past/present car collection:

“Growing up in the Sacramento Valley in the ’70s, we were all pretty big into cars.” – Gabe Newell

#11 – Eric Schmidt

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Position: Executive Chairman of Alphabet and Former CEO of Google
Net Worth: $12,000,000,000
Age: 62
Marital Status: Married
Main Residence: Atherton, California
Primary Vehicle: 2010 Toyota Prius Hybrid
Annual Insurance: $394.19

Eric rolls in with one of the most modest cars on this countdown with his $11,000 second-generation Toyota Prius Hybrid.

However, his Prius’ current value is far from modest after the $120,000 he spent on upgrades, which include his current passion: autonomous driving features.

#10 – Paul Allen

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Position: Co-Founder of Microsoft
Net Worth: $20,700,000,000
Age: 64
Marital Status: Single
Main Residence: Mercer Island, Washington
Primary Vehicle: 1988 Mazda B-Series Truck
Annual Insurance: $510.69

Paul Allen was Bill Gate’s partner in founding Microsoft and is one of the richest men in the world. He drives a 1988 Porsche 959 Coupe, just like his buddy Bill.

But, Paul is more often spotted driving around town in his trusty Mazda pickup truck.

#9 – Elon Musk

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Position: Founder of Neuralink and SpaceX, and CEO of Tesla
Net Worth: $21,300,000,000
Age: 46
Marital Status: Divorced
Main Residence: Los Angeles, California
Primary Vehicle: Tesla Model 3
Annual Insurance: $669.41

Other vehicles in Elon’s past/present car collection:

  • 1978 BMW 320i
  • 1967 E-Type Jaguar
  • McLaren F1
  • Lotus Esprit
  • Audi Q7
  • Porsche 911
  • Hamann BMW M5

Sadly in 2000, Musk totaled his “fastest car in the world” on a joy ride with his business partner and fellow billionaire friend, Peter Thiel.

“You know, I had read all these stories about people who made money and bought sports cars and crashed them. But I knew it would never happen to me, so I didn’t get any insurance.” – Elon Musk

In 2013, Musk spent just under one million dollars on the Lotus Esprit from the James Bond movie “The Spy Who Loved Me.” He said he is going to make it transform into a submarine in real life like it does in the movie.

#8 – Michael Dell

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Position: Founder of Dell
Net Worth: $22,900,000,000
Age: 52
Marital Status: Married
Main Residence: Austin, Texas
Primary Vehicle: 2005 Porsche Carrera GT
Annual Insurance: $1,046.31

Other vehicles in Michael’s past/present car collection:

  • 2004 Porsche Boxster
  • Hummer H2

“Dell is a fan of super cars and is an avid collector of cars. His garage is home to some of the most spectacular automobiles.” –The Billionaire Club

His cars are just icing on the cake with four massive homes and “one of the most cozy and comfortable business jets on the planet.”

#7 – Steve Ballmer

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Position: Retired CEO of Microsoft
Net Worth: $33,900,000,000
Age: 61
Marital Status: Married
Main Residence: Hunts Point, Washington
Primary Vehicle: 2010 Ford Fusion Hybrid
Annual Insurance: $677.75

Steve Ballmer, a top 100 billionaire in the world, certainly doesn’t need any sort of financial aid, but he was given the Ford Fusion Hybrid in 2009 as a token of appreciation from Ford’s then CEO and President Allen Mulally.

Steve’s Fusion is the millionth car to be equipped with Microsoft’s Sync smart technology.

#6 – Sergey Brin

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Position: Co-Founder of Alphabet and Google
Net Worth: $43,400,000,000
Age: 44
Marital Status: Divorced
Main Residence: Los Altos, California
Primary Vehicle: Tesla Model X
Annual Insurance: $513.71

Other vehicles in Sergey’s past/present car collection:

  • Toyota Prius
  • Tesla Roadster
  • Audi S5

Sergey also has two mansions and two jets. He was born in the Soviet Union and lived in Moscow until his family immigrated to the U.S. in 1979.

#5 – Larry Page

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Position: Co-Founder of Alphabet and Google
Net Worth: $44,600,000,000
Age: 44
Marital Status: Married
Main Residence: Palo Alto, California
Primary Vehicle: 2012 Tesla Electric Roadster
Annual Insurance: $451.39

Like his business partner, Sergey Brin, and other billionaires on this list, Page also owns “the world’s first mainstream hybrid vehicle that’s been sold to the masses,” the techie’s beloved Toyota Prius.

“Larry does things different. Instead of the typical sports-cars and luxury limousines or enormous SUV’s, his garage is futuristic, with alternative power-plants providing the propulsion of choice.” – Car Trade

Page also owns the “Google Jet” Boeing 767-200, which he bought with Sergey Brin for $15 million back in 2005.

#4 – Larry Ellison

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Position: Co-Founder of Oracle
Net Worth: $63,800,000,000
Age: 73
Marital Status: Divorced
Main Residence: Woodside, California
Primary Vehicle: 2012 Lexus LFA
Annual Insurance: $561.77

Other vehicles in Ellison’s past/present car collection:

  • Audi R8
  • McLaren F1
  • Acura NSX
  • Lexus LS 600h L

In addition to his four cars and four ex-wives, Ellison has eight mansions, two yachts, two jets, and his very own island. In 2012, Larry purchased Lanai, Hawaii’s sixth-largest island, for an estimated price of over $500 million.

“No one enjoys money like Larry. He collects real estate, cars, airplanes, yachts. As a self-made man that came from modest beginnings, he has also developed an ego the size of his fortune.” – Business Insider

#3 – Mark Zuckerberg

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Position: Co-Founder of Facebook
Net Worth: $71,400,000,000
Age: 33
Marital Status: Married
Main Residence: Palo Alto, California
Primary Vehicle: 2015 Honda Fit
Annual Insurance: $406.85

Mark might be one of the top five richest people in the entire world, but his car collection seems to tell a different story:

  • Volkswagen Golf GTi
  • Acura TSX
  • Infiniti G Sedan
  • Honda Fit

This young billionaire does splurge at times. For example, he purchased a Pagani Huayra for $1.5 million adding a little bling to his formerly humble collection.

#2 – Jeff Bezos

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Position: Founder & CEO of Amazon
Net Worth: $84,500,000,000
Age: 53
Marital Status: Married
Main Residence: Washington D.C.
Primary Vehicle: 1996 Honda Accord
Annual Insurance: $767.81

In a Washington Post interview, Jeff was asked how his life has changed since Amazon’s initial public offering back in 1997.

“How has my life changed post-IPO? Personally, it hasn’t changed at all. I still drive a 1996 Honda Accord. The big difference is that we now have $50 million in the bank, which is huge.” – Jeff Bezos

But it’s only fair to also mention that Bezos now owns a $66.5 million jet, the Gulfstream G650ER.

#1 – Bill Gates

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Position: Co-Founder of Microsoft
Net Worth: $85,300,000,000
Age: 61
Marital Status: Married
Main Residence: Medina, Washington
Primary Vehicle: 1988 Porsche 959 Coupe
Annual Insurance: $510.63

Other vehicles in Bill’s past/present car collection:

  • Porsche 911 Carrera
  • Porsche 930

In addition to his three children, three Porsches, three homes, a jet, and a yacht, Gates owns Grand Bogue Caye, the largest island in the Republic of Belize, and over $130 million in rare art.

His primary residence, worth $147.5 million, has a trampoline room, digital aquarium, 24 bathrooms, rooftop infinity pool, its own internet server, and a ten car underground garage.

Being Elite

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Does it seem like these Tech Elites should be paying more for their car insurance?

If the above averages seem low to you, keep in mind many of these wealthy men have multiple cars in their garage, don’t need to drive often, and have the finest vehicle features in existence. This means they qualify a lot of discounts — multi-car, low mileage, safety feature, and vehicle recovery discounts. . . Oh to be rich.

After drooling over the above list of extravagant toys, you may be wondering how you can be more like these bold, innovative, brilliant, (absurdly rich) tech elites.

Below is a list of the daily routines and habits of the wealthiest people in the world.

20 Tips to be Successful (and Wealthy!)

  1. Keep Your Cool – Don’t lose your composure or allow your temper to take over.
  2. Exercise Regularly – 76 percent of the rich set aside at least 30 minutes for aerobic exercise each day. Not only will exercise improve your health, but it will also decrease your stress, help clear your head, and improve your focus.
  3. Write To-Do Lists – Make a list that can be at least 80 percent accomplished by the day’s end.
  4. Watch Less TV – 23 percent of wealthy people watch more than an hour of TV daily, while 78 percent of average Americans watch more than that of reality TV alone each day.
  5. Expand Your Network – Surround yourself with other successful people. Expanding your social and professional network will help you advance in your career.
  6. Learn Every Day – 63 percent of wealthy people listen to podcasts during their commutes, and only 5 percent of those with less income do the same.
  7. Invest Time and Money – Making investments will help you in the long run. Spending your time studying, working towards a goal, putting money into stocks—these are all important investments.
  8. Spend Time Wisely – Value your time as you do your money. Time poorly invested is lost forever. Use your time to benefit your life and help you reach your goals.
  9. Volunteer and Join – The best way to find other motivated, successful people is by volunteering your time. Another great way is to join clubs or groups of like-minded people that will help keep you accountable.
  10. Set Daily Goals – Set goals and strategies to achieve them at the start of each day. 80 percent of the rich are constantly working towards set goals.
  11. Reserve YOU Time – Set aside time each day that you aren’t distracted and can recharge, refocus, and clear your head.
  12. Wake Up Early – Research shows that early risers are happier and more productive. Waking up earlier gives you a head start and more time to reflect, plan your day, and exercise.
  13. Be Diligent – Stay busy and work to improve your productivity. Successful people work about 60-70 hours a week.
  14. Raise Your Expectations – Successful people challenge themselves daily. Don’t settle for mediocre, and always aim to do even better tomorrow.
  15. Read Each Day – 88 percent of rich people read for at least 30 minutes a day for education and self-improvement. Reading sharpens your mind and keeps it active even as your body is resting.
  16. Be Positive – Being a happy, positive, grateful person will help those around you to be the same. A happy environment is a much more productive and beneficial one.
  17. Have Multiple Incomes – Obviously more income means more wealth, but don’t just rely on one source of money. 65 percent of the rich had at least three lines of income established before they made their first million dollars.
  18. Pass It Down – Successful people teach their kids how to follow in their footsteps. Teach those who look up to you how to think on their own.
  19. Get Enough Sleep – Sleep is key to success. 89 percent of self-made millionaires get at least seven to eight hours of sleep every night.
  20. Don’t Overspend – Living above your means will make you a slave to your debt. Don’t spend more than you have, and always set aside money for emergencies and investments.

As you can see, being successful requires hard work, being smart, and planning ahead.

Always remember that no amount of money makes you invincible, and on the road you can lose everything you worked so hard for—in only an instant.

Learn from Elon Musk’s mistake so you don’t find yourself in a crumpled car wishing you had only invested in car insurance!

For all media inquiries, please email: Josh Barnes



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