American Family vs. GEICO Car Insurance [2021]

Our American Family vs. GEICO car insurance comparison reveals which company has cheaper rates and more coverage options. Some factors place American Family car insurance rates at a more affordable price than GEICO. Overall, GEICO auto insurance quotes are cheaper than American Family auto insurance quotes. Also, GEICO car insurance has a few more available discounts than American Family car insurance. Shop around and compare multiple companies to find the best rates.

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Zaneta Wood, Ed.S. has over 15 years of experience in research and technical writing bringing a keen understanding of data analysis and information synthesis to reach a wide variety of audiences. She studied adult education and instructional technology at Appalachian State University as well as technical and professional communication at East Carolina University. Zaneta has prepared technical p...

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Joel Ohman is the CEO of a private equity backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Jo...

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Reviewed by Joel Ohman
Founder & CFP®

UPDATED: Feb 11, 2021

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Here's what you need to know...

  • American Family is only available in 18 states.
  • GEICO provides car insurance across the nation.
  • Overall, GEICO’s car insurance rates are more affordable than American Family’s.

If you can’t decide whether to choose American Family or GEICO, our American Family vs. GEICO car insurance guide will give you some reliable information to help you with your final decision.

Certain factors make both companies expensive, but the factors with the most impact involve driving records and credit history. Under the right conditions, you can get access to cheap car insurance.

Compare car insurance quotes with other companies in your area by entering your ZIP code in the FREE online quote tool.

American Family vs. GEICO Car Insurance: Cheapest Company

How can you compare American Family and GEICO? Let’s start by looking at market share and how long they’ve been around.

American Family vs. GEICO Car Insurance Summary
SummaryAmerican Family Car Insurance StatsGEICO Car Insurance Stats
Year Founded19271936
Headquarters6000 American Parkway Madison, WI 53783-00015260 Western Avenue Chevy Chase, MD 20815
Phone Number1-800-692-63261-800-207-7847
Available in how many states?18All States
Direct Premiums$2.1 Billion$2.2 Billion
Market Share2%14%
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When you compare American Family and GEICO car insurance rates, you’ll see that GEICO is the cheaper company. Certain factors put American Family over GEICO.

You’ll see how each factor impacts American Family vs. GEICO car insurance rates in the following subsections.

Who has the cheapest rates based on driving record?

Let’s start with the most significant factor in auto insurance. Your driving record carries big savings for your car insurance policy. You can save up to 27% on car insurance for having a clean driving record.

Let’s examine American Family insurance and GEICO insurance rates to see which company is cheaper.

American Family vs. GEICO Average Monthly Car Insurance Rates Based on Driving Record
Driving Record SummaryAmerican Family Average Monthly Car Insurance RatesGEICO Average Monthly Car Insurance Rates
Clean Driving Record$224$179
With 1 Speeding Violation$252$220
With 1 Accident$310$266
With 1 DUI$361$406
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As expected, a clean driving record produces the cheapest auto insurance rates for American Family and GEICO customers. However, GEICO is a more affordable company.

Any accident, DUI, or speeding violation will increase your car insurance by at least $40.

Who has the cheapest rates based on credit score? 

Did you know auto insurance companies will give you a discount of up to 5.4% if you have good credit? According to Experian, car insurance companies issue cheaper rates to individuals with good and excellent credit scores because they’re less likely to file a claim.

Let’s compare American Family and GEICO auto insurance costs based on credit scores.

American Family vs. GEICO Car Insurance Rates by Credit History
Credit History SummaryAmerican Family Average Monthly Car Insurance RatesGEICO Average Monthly Car Insurance Rates
Good Credit (670-739)$224$203
Fair Credit Score (580-669)$264$249
Poor Credit Score (300-579)$372$355
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Although GEICO is cheaper overall, American Family has a cheaper rate of increase from one credit score level to another. GEICO’s increases go up to $150, but American Family only has a $148 increase.

Who has the cheapest rates based on age and gender?

Age and gender are two significant factors in auto insurance that companies consider. Age is an indicator of driving experience, and gender is an indicator of risk.

However, seven states in the United States have outlawed gender-based car insurance. They are:

  • California
  • Hawaii
  • Massachusetts
  • Michigan
  • Montana
  • Pennsylvania
  • North Carolina

The majority of states still allow auto insurance companies to determine rates by gender. Let’s look at how age and gender affect car insurance rates for American Family and GEICO.

American Family vs. GEICO Average Monthly Car Insurance Rates Based on Age, Gender, and Marital Status
Age, Gender, and Marital StatusAmerican Family Average Monthly Car Insurance RatesGEICO Average Monthly Car Insurance Rates
Married 60-year-old female$166$187
Married 60-year-old male$168$190
Married 35-year-old female$184$192
Married 35-year-old male$185$193
Single 25-year-old female$191$198
Single 25-year-old male$225$189
Single 17-year-old female$500$471
Single 17-year-old male$678$523
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Out of all the data we collected, this one turns things around for American Family. For young and single drivers at American Family, the high prices compete.

Married drivers 35 and older pay much cheaper rates at American Family and GEICO, but American Family auto insurance rates have overtaken GEICO’s affordable rates.

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American Family vs. GEICO Car Insurance Coverages

Overall, GEICO is the cheaper company. But how does GEICO compare to American Family regarding coverage options? A flexible car insurance company could make a difference when you’re trying to find the right company.

We conducted some research and found all the auto insurance coverage options from American Family and GEICO. Let’s compare them.

American Family vs. GEICO Car Insurance Coverage Comparison
American Family Car Insurance CoveragesGEICO Car Insurance Coverages
ComprehensiveBodily Injury Liability
CollisionProperty Damage Liability
Gap/Lease & LoanMedical Payments coverage
UnderinsuredUnderinsured Motorist coverage
Uninsured MotoristCollision
Bodily InjuryComprehensive
Medical PaymentsEmergency Roadside Assistance
24/7 Emergency Roadside AssistanceMechanical Breakdown Insurance
Accident ForgivenessRental Car Reimbursement
Classic Car-
Commercial Auto Insurance-
Rideshare-
Rental Car Reimbursement Coverage-
OEM Coverage-
Travel Coverage-
ForeverCar-
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GEICO has come up short in coverage options, while American Family has nearly double the coverage options for consumers. Does this mean the American Family insurance company is better? That’s up to you.

American Family vs. GEICO Car Insurance: Who has more discounts?

The fastest way to cheap American Family and GEICO auto insurance is through discounts. You’ve seen how much you can save with a clean driving record and good credit.

Now, imagine car insurance costs when you combine all of your eligible discounts together. Let’s look at the deals from American Family and GEICO to see which company has more savings.

American Family vs. GEICO Car Insurance Discounts
Car Insurance DiscountsAmerican Family Car Insurance SavingsGEICO Car Insurance Savings
Passive Restraint30%25%
Senior Adult25%Depends on Your State
Good Student25%15%
Military25%15%
Student Away at School25%N/A
Anti-Theft Device25%25%
Multiple Policy15%Depends on Your State
Multiple Vehicle13%Depends on Your State
Defensive Driver10%Depends on Your State
Occupation10%N/A
Low Mileage8%N/A
Preferred payment5%N/A
Home Owner5%N/A
New Graduate5%N/A
Driving Habits5%N/A
Electronic Stability Control5%N/A
Anti-lock Brake5%5%
Paid in full5%N/A
Provider Switch5%N/A
Travelink5%N/A
Early Quote5%N/A
Loyalty5%N/A
Sponsored Marketing5%N/A
Paperless documents3%N/A
Daytime Running Lights3%3%
Accident Free3%Depends on Your State
Good Driver2%26%
teenSMARTDepends on Your StateDepends on Your State
Accident (Merit) RatingDepends on Your StateN/A
Accident ForgivenessDepends on Your StateN/A
Federal EmployeeN/A25%
Emergency DeploymentN/A25%
Seat Belt UseN/A15%
OrganizationN/ADepends on Your State
Driving trainingN/ADepends on Your State
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American Family may be more expensive, but you can cut its overall cost with discounts, which outnumber GEICO’s discounts. Under the right conditions, you could save hundreds of dollars per year on American Family car insurance.

American Family vs. GEICO Car Insurance: Financial Strength and Credit Ratings

If you’re interested in how American Family and GEICO manage their money, you may want to know American Family and GEICO’s financial strength and credit ratings.

These ratings are from various agencies that gauge how well these companies manage their money and how well they respond to their customers. Let’s examine American Family’s and GEICO’s overall scores.

American Family vs. GEICO Financial Strength and Credit Ratings
AgenciesAmerican Family RatingsGEICO Ratings
AM BestA+ (Stable)A++ (Superior)
Better Business Bureau (Chicago, IL)A+B+
Moody'sAa3 (Excellent)Aa3 (Excellent)
S&PAA- (Very Good)AA+ (Very Good)
NAIC Complaint Index1.161.14
J.D. Power - Power Circle RatingsAbout AverageAbout Average
Consumer Reports8989
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Agencies like A.M. Best, Moody’s, and S&P show financial strength and credit ratings. This means American Family and GEICO have a superior ability to meet obligations to customers and have low credit risk.

The Better Business Bureau, J.D. Power, and Consumer Reports are customer-based scores, all of which say that American Family and GEICO have satisfied most of their customers.

Finally, the NAIC Complaint Index is the rate at which American Family and GEICO have received complaints. Since the average index rate is one, American Family and GEICO are slightly above average, but they’re still major players in the insurance industry.

American Family vs. GEICO Car Insurance: Mobile App Ratings

If you’re going to enroll in American Family and GEICO car insurance, you should know about their mobile app ratings.

Let’s roll right into their ratings to see how they perform under iOS and Android platforms.

American Family vs. GEICO Mobile App Star Ratings
Smart Device Stores/SystemsAmerican Family Mobile App Star RatingsGEICO Mobile App Star Ratings
Apple App Store (iOS)5 stars5 stars
Google Play Store (Android)4 stars5 stars
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GEICO has a perfect score from both platforms, but American Family insurance has struggled slightly under Google Play Store.

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American Family vs. GEICO Car Insurance: Pros and Cons

There are advantages and disadvantages to American Family and GEICO insurance. We compiled a few pros and cons to show you the highlights of both companies.

Comparing Pros and Cons of American Family vs. GEICO Car Insurance
American Family ProsAmerican Family ConsGEICO ProsGEICO Cons
Has More Car Insurance CoveragesMore Expensive Car Insurance RatesCheaper Car Insurance RatesFewer Coverage Options
More Car Insurance DiscountsDoes Not Carry Accident or Incident ForgivenessAvailable in All StatesLess Versatile Payment Methods
Better Online Quoting OpportunitiesDoes Not Provide SR-22 AssistanceMore Features and ServicesSlightly More Expensive For Married Drivers
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Did we miss something? There may be some advantages you saw that you could use when you search for a policy. Maybe there’s a disadvantage here that sways you one way or the other.

Always weigh out your options. If you believe American Family insurance has better coverage, you could switch before renewing your policy.

Do you want to know how to cancel GEICO insurance? Learn more about how to cancel car insurance before you start.

American Family vs. GEICO Car Insurance: The Bottom Line

Our car insurance guide sifts through the general car insurance questions and gives you an incentive to find the best policy rates. Ultimately, you can save money and find the coverage you need by comparison shopping.

Why go to an agent when you can use our FREE car insurance comparison tool below to compare car insurance in your area.

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Average Monthly Car Insurance Rates by State