Zaneta Wood, Ed.S. has over 15 years of experience in research and technical writing bringing a keen understanding of data analysis and information synthesis to reach a wide variety of audiences. She studied adult education and instructional technology at Appalachian State University as well as technical and professional communication at East Carolina University. Zaneta has prepared technical p...

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Joel Ohman is the CEO of a private equity backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Jo...

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Reviewed by Joel Ohman
Founder & CFP®

UPDATED: Nov 19, 2020

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Here's what you need to know...

  • Geico and State Farm are both industry leaders in regards to size
  • State Farm has slightly higher customer satisfaction ratings
  • Geico focuses on internet sales while State Farm keeps things more personal with local agents

When you need to purchase a new auto insurance policy, it can be difficult to determine which insurer is best for you. Two very popular companies are State Farm and Geico.

While nobody can tell you which of these companies is best for everybody, it might be possible to compare Geico vs. State Farm to decide which insurer will be the best choice for you.

It’s all about you. We want to help you make the right coverage choices. Compare rates now. Enter your ZIP code to get started with free quotes.

Table of Contents

Is State Farm or Geico Larger?

State Farm is a larger company and commands a bigger share of the insurance market.

But Geico is one of the market leaders, and this company has grown a lot over the last several years. Consider some statistics about company size to help you compare.

  • State Farm Market Share: About 19 percent
  • Geico Market Share: About 11 percent
  • State Farm Premiums Earned: About $30.5 Billion
  • Geico Premiums Earned: About $20.5 Billion

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Which Insurance Company Do Customers Like Better?

You cannot always just look at overall company ratings to figure out which insurer will please you more. Your experience could depend upon your individual agent, local claims office, and many other factors.

However, it is interesting to look at recent consumer ratings of these two companies.

J.D. Power is a large market research firm that conducts surveys to find out how customers like different companies.

When J.D. Power asked consumers about their overall experience with State Farm, the average rating was 3.5 out of 5 stars.

When asked about Geico, customers rated it only 2.5 out of 5 stars. It is important to note that customers seemed more satisfied with Geico’s pricing and coverage. Customers favored State Farm when it came to their billing process and ease of contacting the insurer.

How are Geico and State Farm Different?

This might suggest that Geico tends to offer cheaper policies with adequate coverage, but State Farm might focus more on customer service than on price competitiveness.

It is true that State Farm relies more on a national network of local insurance agents. You can find Geico agents in some areas, but this company relies a lot more on direct phone and internet sales.

You might decide if you are comfortable buying and handling your insurer over the internet, or you would prefer to work with a local agent.

You might also decide if you would rather pay a bit more to make sure it is easy to get an agent on the phone when you need to ask a question, change your policy, or make a claim.

Which is cheaper: State Farm or Geico?

Your age, location, driving history, type of vehicle, and several other factors will be considered before either company offers you a premium. The only way to find the cheapest premium and best coverage is to compare policy quotes for your vehicles.